1. Basic principles of market research  • Product and branding concepts  • Developing and managing products  (3 pages cover these topics)

2. Basic principles of pricing  • Principles of pricing strategies  • Principles of distribution management

(3pages cover these topics )

3. Impact of emerging trends on retailing.  • Changes in Direct Marketing  • Integrated Marketing Communications   (3pages cover these topics)

4. Factors that favor personal selling.  • Types of sales promotions  ( 3pages cover these topics)