Week 2

For this week’s discussion response, complete the SWOT matrix to highlight the strengths, weaknesses, opportunities, and threats of the company.

Each SWOT category should include four items.

Use the SWOT matrix template below.

Start with a brief overview of your business:

Company name and what you are selling (a maximum of 3 sentences).

1. Submit the completed SWOT Matrix.

2. Discuss the opportunities you identified in your SWOT Matrix to clarify how you can increase your sales by pursuing those opportunities.