Brews & Bites is a fictional coffee shop created with the objective of delivering coffee coupled with pastries to our customers. As creators of “Brews & Bites”, we understand the importance of developing a marketing plan that outlines the strategies and initiatives that will push Brews & Bites to success.

Brews & Bites has as mission “to craft exceptional coffee experiences and delicious pastry offerings that can bring people together. Through exceptional quality and personalized service, the coffee shop aims to be the go-to destination for coffee lovers and dessert enthusiasts that love being in community”. Brews & Bites vision is “to be a thriving coffee shop known for its dedication to quality and customer satisfaction. The goal is to have a lasting impact on customers’ lives and the community around us”.

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1. Unique Selling Proposition

2. Contingency Plans

Need References

APA methodology applies